We map the ground before you cross it

The written management frame of an organisation

Management Consultancies

Who buys it

Bought under an event rather than an ambition: a bank before a credit line, an incoming shareholder, a group parent, a corporate client running supplier accreditation, a quarter of falling margin, an owner stepping back from operations.

Not advice to management but the documents that record it: where the company is going, who owns what, who may sign what, which numbers it checks itself against, and what it does by when. The subject of every engagement is an artefact you can show to somebody else — a strategy document with a dated roadmap, a target structure with role charters, an authority matrix, a policy manual, an indicator library, a savings register, a programme tracker.

Seven engagements →

Decisions about the offer, and a marketing function that can be held to them

Marketing Management

Who buys it

A founder without a marketing lead, a marketing director with a mandate to rebuild the offer, a commercial director after a quarter of margin erosion, or a CFO who has looked at the acquisition cost line.

Not campaigns and not execution. Four kinds of subject: fixing what the company sells and to whom, and turning that into a dated plan with owners; taking one product to one market by a committed date; putting order into the range, the price and the right to discount; and making marketing spend and its result legible to a board. What comes out is a decision recorded in a document your own teams and agencies can execute.

Seven engagements →

A checkable basis for one commercial decision

Commercial Information Services

Who buys it

A company defending a regional budget, one already in the market whose channel has not worked, or an investor or buyer who needs a commercial reading that will hold up in front of a committee.

Not analytics and not insight: the grounds for a specific decision — how much money is here, who is already taking it, through whom to sell, whether to enter at all, and whether the case survives somebody else checking it. The subject is a register and a model rather than a report: segments with a source under every figure, a demand model whose assumptions you can change yourself, a competitor register with collected prices, a partner register with a completed scorecard.

Seven engagements →